Look Good by Doing Good!

CSR Strategies is an independent management consulting firm based in Calgary, Alberta.

We work with businesses, governments, and nonprofits. Our services include:

• Community Investment: we set up and help manage donation (grant) programs
• Community Relations: we set up communications strategies, community partnerships, and community engagement strategies that have helped our clients earn and retain their stakeholders’ confidence.
• Employee Volunteer Programs: set-up and implementation
• Reports: partnership status reports, sustainability reports and reports to the community

Because we choose to remain small, our core staff of two is supplemented by a network of independent professional consultants. We customize every client project to ensure we meet the specific needs of each client.

Environmental Responsibility Can Impact Share Value

Recent research into whether share value changes as a result of companies’ public announcements about positive environmental performance indicate third party announcements are only positive for ISO 14001 certification announcements.

Interestingly, self-reported corporate efforts have no impact on share value. Nor do third-party announcements for awards from government agencies or even announcements of certifications such as the popular LEED certification.

Market Reaction to ‘Good News’ Announcements

The same research found frequent environmental announcements from businesses reduces the strength of each announcement.

This research provides statistically-relevant insight into market reaction to announcements. It is a must-read for investor relations and communications professionals who work in publically-traded companies.